The Game Trust at E3

For a company that made it known they were NOT having a presence at E3 this year, Activision Blizzard has an interesting way of showing it. True, they do not have a booth and are not showing any games at the LA Convention Center, but Activision does have a press conference scheduled tonight not far from the show. They are keeping it pretty close to the vest about what will be talked about, but we’ll be there to fill you in.

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Whenever my mother wanted me to take a pill—I was a very sickly child, always in need of pills and shots and heating pads–she’d attempt to hide it inside some apple sauce.

Which is basically what Microsoft tried to do Monday morning at their press conference.

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They had me on standby! Not that it mattered, I got in anyway …

Sitting with Jones, Scott Alexander of Playboy (and Crispy Convert) and Harold. Lots of video screens, loud music and green … everything you’ve come to expect from a press briefing (except the 360 green). It’s a show and supposed to be entertainment. We’ll see if it turns out that way. These turn out mildly entertaining because of the comedic value from people trying to be funny and failing miserably.

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First thing I do when I arrive at the front desk of my E3 hotel is ask, “Is there a Carl’s, Jr. close by?”

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It was supposed to be a simple change-planes layover in Atlanta in my trip from Florida to Los Angeles. 50 minutes, no more. It ended up being three-plus hours on the taxiway when the airport gets shutdown because of thunderstorms that came up quicker than bad sushi.

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We’re here. Well, I’m here. And Gus is here. Fudge? He’s out. Came down with a mysterious virus that makes people bear an uncanny resemblance to Don “They massacred my boy” Corleone.

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We dusted off the old office crystal ball — it’s right next to the fax machine — to find out what’s in store for this year’s E3.

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